Why Employee Digital Skills Are Crucial For Business Growth

digital innovation, online marketing skills, digital marketing skills, digital transformationThere are many advantages of having a digital skilled business team, able of maximising productivity with their understanding of digital platforms and approaches.

I would like to share the info below because output will increase when working teams attune their existing skills with the modern digital approach.

According to a report by a UK bank, UK small businesses are ‘not doing enough’ to develop employee digital competence.

On the survey of both workers and employers, they discovered that the average budget spends of small firms are £109 annually per employee on digital skills training – which puts them at risk of being well short of foreign competition.

Over (34%) of the businesses surveyed admitted they found it difficult to deliver the right training to digitally up-skill staff, and 45% said they felt their older employees were slower to pick up the required skillsets than younger recruits.

A report confirmed fears that UK small enterprises will be left behind in the digital revolution with 40% of small businesses having revealed that they rely on graduates and younger employers for their output.
read more: here

I think employee digital competence could be achieved with more digital skills training offered to remedy the shortage e.g. More flexible learning options like virtual training courses.

Companies will in the near future have their own bespoke digital training inhouse.

This will make job descriptions more flexible and aligned with business operational needs and role expectations will be met with the prescribed digital training.

The current team composition doesn’t need a change and older employees shouldn’t be replaced with young talent.

New Ideas
The younger ones with their sharpness and speed they bring in a new and fresh way thinking and creativity.

Therefore developing digital business skills must target all, younger apprentices, graduates and senior experienced team members are developed across the board.

How to improve skills for online marketing?

A business should set an annual budget for staff to attend training in digital skills and for business seminar attendance.

Membership to portals offering the latest online business skills training. This way cutting edge digital resources and technologies are made readily available for staffs.

The tailored digital courses should be made more relevant to various team roles, it will embedd the right mix of technology and expertise with more emphasis on indivIdualised lessons.

Lessons should show team members how to use digital technologies, improve role performance and production output. 


Subject matter experts can be summoned to assess the needs and devise bespoke digital training in portals packed with “online business training videos” that embody local company policies and existing procedures.

Virtual training environment online where quality systems can improve online marketing skills.


The pace at which the modern business transform and the constant evolving needs of consumers requires a competent workforce.

The neccessary digital skills faciliate the smooth functionining of teams. New approaches and innovations develop the growth of economy.

Which systems can improve your online marketing skills

There are many Virtual learning environments online where the latest cutting edge digital marketing skills are taught. The training platforms I recommend is squared online and six figure mentors.


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