Why Employee Digital Skills Are Crucial For Business Growth

digital innovation, online marketing skills, digital marketing skills, digital transformationThere are many advantages of having a digital skilled business team, able of maximising productivity with their understanding of digital platforms and approaches.

I would like to share the info below because output will increase when working teams attune their existing skills with the modern digital approach.

According to a report by a UK bank, UK small businesses are ‘not doing enough’ to develop employee digital competence.

On the survey of both workers and employers, they discovered that the average budget spends of small firms are £109 annually per employee on digital skills training – which puts them at risk of being well short of foreign competition.

Over (34%) of the businesses surveyed admitted they found it difficult to deliver the right training to digitally up-skill staff, and 45% said they felt their older employees were slower to pick up the required skillsets than younger recruits.

A report confirmed fears that UK small enterprises will be left behind in the digital revolution with 40% of small businesses having revealed that they rely on graduates and younger employers for their output.
read more: here

I think employee digital competence could be achieved with more digital skills training offered to remedy the shortage e.g. More flexible learning options like virtual training courses.

Companies will in the near future have their own bespoke digital training inhouse.

This will make job descriptions more flexible and aligned with business operational needs and role expectations will be met with the prescribed digital training.

The current team composition doesn’t need a change and older employees shouldn’t be replaced with young talent.

New Ideas
The younger ones with their sharpness and speed they bring in a new and fresh way thinking and creativity.

Therefore developing digital business skills must target all, younger apprentices, graduates and senior experienced team members are developed across the board.

How to improve skills for online marketing?

A business should set an annual budget for staff to attend training in digital skills and for business seminar attendance.

Membership to portals offering the latest online business skills training. This way cutting edge digital resources and technologies are made readily available for staffs.

The tailored digital courses should be made more relevant to various team roles, it will embedd the right mix of technology and expertise with more emphasis on indivIdualised lessons.

Lessons should show team members how to use digital technologies, improve role performance and production output. 


Subject matter experts can be summoned to assess the needs and devise bespoke digital training in portals packed with “online business training videos” that embody local company policies and existing procedures.

Virtual training environment online where quality systems can improve online marketing skills.


The pace at which the modern business transform and the constant evolving needs of consumers requires a competent workforce.

The neccessary digital skills faciliate the smooth functionining of teams. New approaches and innovations develop the growth of economy.

Which systems can improve your online marketing skills

There are many Virtual learning environments online where the latest cutting edge digital marketing skills are taught. The training platforms I recommend is squared online and six figure mentors.


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17 things digital marketers could do today?

I discovered this online today and found a way to use it creatively. I think it could be very useful for planning tasks and increasing productivity. As I have wondered what tasks I should do for internet marketing today so I created a wheel from  a list of tasks I would like to carry out. 

Guess what came up after I spun the wheel?  The wheel advised me to research a whole week of content. I am putting together some content this week.  This could be very effective when used with the promodoro technique.

You can have a go at http://wheeldecide.com/

How to execute digital marketing tasks efficiently

How to execute digital marketing tasks efficiently 

For internet marketers who think they don’t have enough time for actioning their digital marketing tasks? And for those who think internet marketing take most of your time.

Here are some helpful tips for boosting marketing efforts.

Engaging content, sharp graphics, clear video and targeted promotional marketing messages are essential for good campaign performance.

Building a successful online business involves tasks like creating content, graphics, videos and other promotional marketing messages using various multimedia tools.

The process might be a daunting task for most people at the beginning especially if they work with limited resources.

Putting together useful content can take more than using a to-do list and a timetable to keep up with the demands of creating value for your consumers.

There are more effective ways to carry out marketing tasks faster with the right time-saving resources.

Today an internet marketer needs to show a good level of competence and this is achievable through gaining the right online marketing education.

Marketers realise tasks when their skill sets and efforts  combine with the right marketing system.

There are a few simple marketing systems equipped with exactly all the convenient resources for a marketer at one place.

1.How to get better results with digital marketing tools 

The best way to use various digital channels is providing information and products that meet the needs of your consumers.

In addition, there are different channels like social, video, search marketing, email communications you can take advantage of.

Generally, you could build good value that give clients a real solution and help solve a particular problem.

Especially when you use the power of one way or two-way communication and web media tools. For example, you could create highly targeted surveys to reach your potential clients and find out about their concerns.

In fact, for a very specific age group of consumers, one of the most effective methods is using the power of search engines effectively for revealing your services, products and content in different types of formats and platforms.

2.Social Platforms

Why? Because, If you go where your targeted audiences are, it’s possible to give them exactly what they want at the appropriate time when they visit social pages.

And don’t forget to stay up to date and congruent with the social page topic, to do this you need to share engaging multimedia content related to the social page with fans.

Not only will it get a database of subscribers but will also help you sell your products.

The better approach is even to create a special social page related to the service or the solution you want to give.

3.Web Search

Make good use of the biggest internet search providers and abide by the search algorithms.

There are courses on how to advertise your business online giving an option of doing the marketing for yourself or get it done by a marketing agency.

To do this you will need to create an online marketing campaign where you have a landing page or webpage informing your potential customers about your services.

Furthermore, you can pay advertisers to send visitors to your website.

For getting better results with digital marketing tools, there are many courses online on how to do the market research properly and setting up effective advertising campaigns.

3.Learn Marketing Skills

Free and high-quality digital marketing training is available at biggest internet search and online marketing education providers.

For Marketers to learn how to build an online business of their passion, write adverts and promote their business. And also create rich and appealing multimedia display ads that show website content, products or services.

It’s important to embrace new ad technologies like display, cookie and pixel technology for enhancing accurate analytics and re-targeting clients from both social platforms and search engines.

4.Search Engine Optimisation

This is a crucial strategy for building a business’s solid presence in the search engines.

Although this element of marketing is important for online business, it’s very time-consuming when you start building your assets.

Again a good idea is to have experts do SEO for you as it will release your time so you can concentrate on providing value and solutions to your customers.

Search engine marketing enhances the growth of a business with proper customisation and optimisation.

Some online marketing courses give a detailed training about getting your business online and show the right way of using search engine optimisation.

5.How online business owners can build lasting relationships with clients

Providing good quality products creates good user experiences and a loyal base of customers. This relationship is further improved by maintaining good communication and support.

Nurturing and communicating with social page fans will build a lasting relationship and enable a business to turn potential clients into happy customers.


The crucial aspect of any business is to have a database of customers and potential customers.

Have a powerful email software to collaborate with your outsources and teams like a premium email app that helps you deliver and manage successful project management.

7.Quality content

As you grow a good following from social platforms and your blog or website it’s a wise habit to actively listen and respond positively to your user queries, questions and use the information for tailoring content will build trust and more awareness of your services.

Allow your clients an option of joining your email list for your digital content and newsletters.

Using an all in one Marketing system with simple to run marketing tools saves time and allows for a structured approach.

Crafting precise solutions for your clients at their time of need is possible with digital marketing tools.

8.Digital marketing tools for internet marketers

internet marketing skillsI would like to share a resource that could help save a lot of time in doing their promotional tasks. It has various digital marketing tools efficient in crafting promotional marketing messages.

The following internet marketing aids are available inside the six figure mentors digital business system.

WordPress 101

WordPress content publishing system where you can build your website faster. Customise your content and share your business products.

It has short and sharp training showing marketers how to share purposeful content online the right way using WordPress 101.

Graphix creator

The graphix creator software gives creative marketers many options to design quality reports and graphics for newsletters of various interests.

A reliable tool to create the rich multimedia assets and attract the client to your chosen online business and further build strong relationships

Web hosting

One of the functions in this Digital business resource is providing a secure web hosting and professional email services. Email marketing efforts could be enhanced by linking to external mail auto response software.

Video customisation tool

The yourtube player is a video customisation WordPress plugin. It ‘s very useful in optimising and customizing videos for various platforms.

The tidyurl plugin

Good in building clean and easy to read links that point the customer to the right place on your web business pages.

Landing page builder

The simple lead capture page is a crucial tool for creating effective campaigns and relevant promotional marketing messages. For connecting targeted clients to any service of their interest.

For more tricks for promoting online business check out the link below

where you can improve your online marketing.

Click here to reach internet marketing tools I recommend.

For time-saving internet marketing tools click here