Digital Marketing Influenced by Smartphone Activity

digital marketing strategy affected by mobile internet usage  

digital marketing, digital marketing strategy, mobile internet usage, smartphone activityMobile has become a huge connector of consumers and business in the past two years. Today many people have the use of smartphones, tablets and other mobile devices to access the internet and even make enquiries regarding products. With the current prominence and popularity of mobile internet device, it’s crucial for business to integrate with mobile apps. It shows how the behaviors of customers can be a direct influence to their digital marketing.


Mobile use statistics below reveal the Uk population’s behaviour on the usage of the internet.

  • In 2014, 38 million adults (76%) in Great Britain accessed the Internet every day, 21 million more than in 2006, when directly comparable records began.
  • Access to the Internet using a mobile phone more than doubled between 2010 and 2014, from 24% to 58%.
  • In 2014, 74% of all adults bought goods or services online, up from 53% in 2008. Clothes (49%) were the most popular online purchase in 2014.

Some activities people do when accessing the internet with a smartphone:


  • Watch a movie or video on video publishing sites

Video is an efficient channel which business could use to reach out to their potential clients.

  • Browse social media sites

The potential is unlimited in which business can engage with their consumers on social sites.

  • Search for products and info on the web

A good practice to do is developing mobile friendly websites and applications that can drive a business forward. Making blogs clear and readable and the tabs easy to use will keep web visitors longer on sites.

Activities on Smartphone for 7 days


digital, digital marketing, mobile marketing, mobile strategyAn insight from our mobile planet with google above gives and idea how mobile activity can influence digital marketing strategies as it reveals the activities of smartphone owners and their behaviour using the internet. Over a 7 days period nearly 30 percent of the UK population used mobile to search for products on search engines and over 45 percent used the internet from their smartphones. It shows how important the accessibility of websites through mobile must be regarded by business. Consumers behaviour has changed with the functionality of mobile internet devices. Making sales pages and product information reachable through mobile internet devices could boost the sales and conversions for business. This together with the ability of consumers to instantly access a service and download products on their smartphones is a great boost for digital marketing.


My Banner





Reg Dontache

Chrome Browser Extensions For Crafting Perfect BlogPosts

Chrome Browser Extensions for Crafting Perfect Blogposts

writingI would like to share the following resources I have been using to create content and blog posts. These Google chrome extensions could save a lot of time and they are a great addition in your browser. The chrome’s ability to upload different useful extension could help increase productivity in writing. They are quickly accessible whenever they are needed, they are easy to install and free on the Chrome web store.


When creating writing projects where a specific number of words are required, counting word with word counter can easily do the job. Inside Word counter common keywords are shown in the written work. It does check the keyword density on your content although it doesn’t have the same functionality like Seo Pressor. WordCounter has an option for analyzing the difficulty of your article and identifying the level of difficulty your readers may experience on the reading the text. It has a spell check function for fixing those typos before publishing. There is an option you turn on for support of non-latin languages. I like the word density counter as it can tell you which words have been mostly used

2.Pxlr Express

For effective photo editing and effects, Pxlr Express app is my favorite. Image file size can be measured to perfection before uploading on website media space giving content creators a great benefit of saving file size space. With the various functions, a wide choice is given when working on images. The app is compatible with both windows and mac operating systems. It gives you three options Pixlr Editor for meeting your editing needs, Pixlr Express for quick photo editing and for putting a personal touch and Pixlr Omatic useful for putting retro and vintage effects on your photos. A really great tool to express creativity. The app has good support service and easy to follow instructional video tutorials.


Scribe fire an extension for the chrome browser that allows you to write content and post it to your blog with the click of a the button. There is an option that allows publishing posts straight from scribe fire to WordPress blogs once they are connected to scribe fire. Pictures can be cut and pasted on Scribefire when used as an extension of the chrome browser. Sribefire allows editing of html code and markdown. From scribe fire posting is made possible by the connecting the XML-RPC publishing interface to allow remote publishing on WordPress.

Get more tips here







Digital Disruption: 4 Reasons Business Should Embrace Digital Disruption

Digital Disruption: 4 Reasons Why Business Should Embrace Digital Disruption

iphone5layinglt_400x300The convenience Mobile internet usage gives to millions of shoppers means searching the internet with a mobile device has eclipsed the usage of desktops for accessing the internet. The versatile nature and freedom of movement when using these smart devices gives advertisers unlimited potential to reach out to customers anywhere, at the time they like with their favourite devices.


Digital marketers who understand the efficiency of multiple marketing channels have realised the need to sharpen content delivery. They have made their content consumable on various types of channels and highly visible on mobile devices. They have taken up to new content creation tools and formats allowing audiences to easily locate their services. This current wave of change makes digital marketing interesting and unleashes a disruptive effect and accelerates the uprooting of stale and stagnant business practices. It’s inevitable for business to use this transformation period for re-energising and evolving their content marketing according to the needs of modern consumers in the online environment.

Mobile Marketing

A mobile search study by Google reveals that 56% On the go smartphone searches are local searches and 51% In-store smartphone searches are local searches. These statistics give our advertisers a huge potential for audience penetration and the scope for increasing product awareness. The graph below from our mobile planet with Google shows the number of people and demographics of people using smartphones for purchasing goods on the internet.


I think it’s crucial for business to adapt their websites to modern mobile devices to maximise display time of their products and eventually gain a good penetration of the market. Easy to navigate mobile site revealing clear contact numbers or email support allowing potential clients make more product inquiries. Mobile friendly websites give businesses more exposure to visitors searching through mobile internet devices. Ignoring this may cost a 46% loss of potential smartphone purchasers and a large segment of their target market. In the coming few months, a large numbers of business displaying their services on the internet will maximise their mobile channels for reaching out their consumers.


Display advertising has evolved from simple banners to interactive and timely popups and annotations on videos and web pages. Marketers can now reveal highly targeted promotional marketing messages. The display screen is carried everywhere today and it’s always connected to the internet in different sizes on portable devices. In the next few weeks people will be able to access the internet using a wearable device like a watch. Business could be more disruptive and benefit from being more versatile and creative in their display campaigns.

There are tools for measuring the impact of display campaigns like the display benchmarks tool can help a business understand how their display campaigns compare to those across the rest of the ad industry. The tool lets you pull up-to-date industry benchmarks such as click through rates. Things such as interaction rate and time, expansion rate and video completion. Read more about benchmark tool: HERE

digital marketing


Videos could be blended in a disruptive manner to content marketing. Little snippets of quality content put together in an episode of four to five minute videos. Better still this could be done for a brand by celebrities, bloggers and prominent personalities influential in a certain niche.

The ability to make creative videos could promote a more pleasant service delivery in an exciting way the typical consumer likes. Video content could be provided through the use of intelligent metrics and response to consumer needs. Serving the right content at the right place and the right time.

The ability to make creative videos can enhance a more pleasant service delivery in exciting ways the typical consumer likes. Video content could be provided through the use of intelligent metrics and response to consumer needs. Serving the right content at the right place and the right time.

If you have liked this content you can follow me on the links below.

More about digital disruption.





3 Ways To Revive Business With Digital

revive business and sales with digital, revive business with digital, digital business lounge, digital marketing trainingRevive Business With Digital

Digital strategies have a powerful influence on the expansion of business. It’s important for business to make the right effort to attract the right response and attention from their target market. During the past few months many businesses have become aware of the significance of adapting multiple digital channels to their services. Here are three ways for reviving a business with digital.

Social Response

Many fans and product lovers tend to search for their favourite brand in social media space. Most fans are very likely to share their pleasant experiences about a brand product on social websites. It could be amazing how good listening and the right response of business to it’s customers could increase their popularity. Simple actions like giving promptly answering clients questions, comments and suggestions and giving them solutions will develop fans trust and loyalty to services.

Presentation of service

Connecting digital channels is an effective method to revive business with digital. Taking advantage of digital applications, responsive displays and web pages when presenting products can give a favourable impact on their audience. Any business will benefit more if they are able to display their services on the internet in an adaptable manner for easy access by users of different types of devices to include desktops, smartphones and tablets. Several marketers will be surprised how they could revive their business and sales with the creation of mobile applications and listing them on App Store and Android. The correct presentation of services can attract the right response from buyers if they get easy access to what they need at the right time, on their favourite internet device and at a convenient location.

Regular Content
Writing regular content that responds to clients queries whether made on a website, under video’s or social media page will make a brand’s customers feel valued and listen to and elicit the desired response. Creative content that gives value the audience surely increase engagement, purchases and revive a business with digital.