Mobile marketing has evolved into a dominant strategy trusted by smart campaigners willing to take advantage of the popularity of mobile internet devices and smartphone usage. Today the shopping habits have changed with many people searching for products using their mobile devices before finally making purchases from desktops and visiting the high street. The customer journey starts from different touch points e.g a smartphone user may, while walking in the aisle search for a product on their smartphone which later influences their purchasing decision.
Mobile marketing may have a possible downside where the marketing campaigns may not reach the audiences if the website is not fully adjusted and friendly on smartphone browsers. This could be easily fixed, make the layout optimised for portable smartphones and tablet devices.
Mobile marketing ads compatible with devices
82% of smartphone users say they consult their phones about purchases they are about to make in a store. 91% of them turn to their phones for ideas in the middle of a task. These micro-moments are critical touchpoints within today’s consumer journey, and when added together, they ultimately determine how that journey ends. For ways to improve mobile marketing campaigns and learn more regarding the micro moments please read more: here
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